Business Assessment

 Orangetheory Fitness

The company website does a very good job at communicating. At the top of the front page, there is a bar that says, "First Class Free." It shows you the closest location, which is important if you are going to attend this gym. There is a very large font quote that states, "The Smartest Workout for More Results." Of course, this is a very motivating quote for people who might not enjoy working out, or maybe for someone who is just looking for an easier workout. As you scroll down further you get the breakdown of what the actual workout is. I think that this is very important as this information will pull those who are interested in further. You are easily able to locate the different membership options, however they don't provide the pricing. For many people this can detour them as they don't want to call or just want to easily access the information. Not having the pricing makes sense regarding getting people to call in or come in, but it would be better communication. It is important that they did include the Quit Free Guarantee information on the website as some people may be unsure if it is for them after a few classes. Showing identity with another quote, "What Happens in Class Doesn't Stay in Class." A little spin on the famous, "What Happens in Vegas Stays in Vegas," is a fun way to engage individuals on the workout being effective. 

The communication on the website goes deeper on the tabs where you can choose The Workout, Locations, and Joining. The Workout tab goes further into information to help the individual who is interested get the most information they possibly can about how the Orangetheory Fitness workout works. Breaking it down into the 3 stations, rowing, cardio, and strength training to provide a brief intro on what would be occurring. The coolest part about Orangetheory Fitness to me is that they have a heart monitor that monitors your entire workout. It shows you your hearts zone during the workout which I could see drawing people in more. Being a huge number person and liking to see the stats of your workout in real time is very beneficial for some individuals, it can be a great source of motivation if you are competitive. 

Orangetheory Fitness has many Instagram accounts. There is a main account and then each studio has their own personal account. The main account reposts the individual studio's pictures, posts announcements such as upcoming benchmarks, new updates, holiday posts, brag boards, and motivational quotes. The individual locations post the same things, but they focus on their members and coaches a lot. They have stories with coaches doing fun things like, "A day in the life of coach Brad" or "Ask me a question about the upcoming benchmark." The personal pages are very much to engage with the individuals who go to that gym to brag on them. All of their social media pages like Twitter and Facebook included information that easily communicated to individuals on how to start their fitness journey.