Orangetheory Fitness The company website does a very good job at communicating. At the top of the front page, there is a bar that says, "First Class Free." It shows you the closest location, which is important if you are going to attend this gym. There is a very large font quote that states, "The Smartest Workout for More Results." Of course, this is a very motivating quote for people who might not enjoy working out, or maybe for someone who is just looking for an easier workout. As you scroll down further you get the breakdown of what the actual workout is. I think that this is very important as this information will pull those who are interested in further. You are easily able to locate the different membership options, however they don't provide the pricing. For many people this can detour them as they don't want to call or just want to easily access the information. Not having the pricing makes sense regarding getting people to call in or come in, but